Thornwood Knits

I believe good branding is such a gift--I'm a sucker for good design, lovely packaging, and thoughtful brand touches. It's hard to believe that I just recently bought my first ever copy of Laine Magazine. I'd been following Laine religiously on Instagram, but for some inexplicable reason, had yet to order the publication. Once I saw the teasers for the Magnolia, Eri, and Morginn sweaters, the Linna issue quickly made its way into my Twig & Horn shopping cart! When the package arrived in the mail on Saturday, I purposely left it sealed so that I could savor my first viewing.

On Sunday morning, after brewing my morning coffee, I lit the mahogany-scented candle on the dining room table (which was also covered in wool, of course), and released the magazine from its brown paper wrapper. Then, page by page, I slowly worked my way through the Winter/Spring 2018 issue of this gorgeous Nordic knitting pub.

Knitters--it was an inspiring experience. The weight and color of the paper stock, the photography, the typeface, the layout, the articles and interviews--even the advertisements--were a treat for the eyes. I vow to own every Laine magazine from this point forward.